Strategy and Communication for Innovation 3rd Edition Integrative Perspectives on Innovation in the Digital Economy Ebook (kudebook.shop)

Strategy and Communication for Innovation
Integrative Perspectives on Innovation in the Digital EconomyThis contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume “Strategy and Communication for Innovation” and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book. ISBN: 9783319495408, 3319495402